THREE SIMPLE STEPS TO CREATE AMAZING BLOG CONTENTS
Getting content for blog post is one of the major
challenges that most blogger face while creating a blog page. Creating contents
is not a n easy task, notwithstanding, creating highly valuable blog content can
be very easy depending on individual niche and passion for satisfying the needs
of your subscribers. This post will quickly analyses some best tips, tools and tactics for creating
blog content that helps grow your business.
1:
Be the resources your subscriber is looking for
What’s your ideal customer’s biggest
problem? Your blog is not about your business, it’s about your customers.
If you want to attract and engage your prospects and lead
them down the sales funnel, you need to focus on them and their problems.
The more you create content that helps your prospects succeed, the more engaged
they’ll become with your blog.
So how do you know what your
audience is struggling with?
Ask.
If you’ve been in business for a
while, chances are you already know a lot of what your customers are struggling
with. But if you’re starting from scratch
or you want to uncover more opportunities where you can help your
customers, consider creating a survey using a free tool like Survey Monkey or Google Docs.
Extract the “keywords” that drive
the questions.
Once you have a list of the problems
your customers face, you’ll start to notice some recurring phrases.
Maybe it’s “public speaking,” or
“college admissions” or “dating advice.” (If it’s all three, you may want to narrow
your focus.) Grab one of those phrases,
brainstorm a few alternatives and head on over to Google’s Adword Keyword Tool.
Plug your phrases into the box,
choose “exact match” and hit “search.”
Google will return your keyword
phrases plus a number of related phrases. It will also show you how many people
have searched for each phrase in the last 30 days, and how competitive those
phrases are (at least in the pay-per-click arena; a good indicator of how
difficult it may be to rank well for these phrases).
The Global and Local Monthly
Searches columns will give you insight into how much interest there is in a
specific keyword. Focus on phrases that have high search volume for your
blog posts.
Start creating posts around the
history of videogames, game reviews, free games and cheap games.
Once you’ve identified your most
promising keywords, go to Google Insights for Search. While there are some amazing reports you can generate from
Insights, scroll right down to the bottom and look at Top Searches and
Rising Searches.
Top Searches will give you a sense
of what people are searching for now, while Rising Searches will give you a
sense of what the next big search terms will be.
Creating valuable content before it
becomes mainstream can give an incredible boost to your blog traffic.
Other bloggers will tend to cite your work when they post related content
(creating inbound links to your blog), and search engines will often reward
your post because of its longevity.
Rising Searches helps keep you ahead
of the competition.
I’ve seen this on my blog and
website when I’ve written on a topic before it’s really caught on. An article I
wrote back in 2008 entitled How to Use Twitter for
Business still attracts over 250 new
prospects per month to our site more than four years after I wrote it!
Would your business benefit from
getting in front of 3,000 new prospects a year who had never heard of your
company before?
You should also plug your best
keywords into Google Alerts (that’s the last Google plug, I promise!).
Every day, Google will deliver news
stories, blog posts and even tweets to your inbox about your best keywords.
Those are all the seeds of great content posts your ideal customer is
interested in.
Get blog post ideas delivered to
your inbox daily.
2:
Provide a solution to your subscriber problems by answering their questions
People often come to the web to seek
answers and advice. Your audience is no different.
Answering their questions in your
blog is a great way to attract and engage them.
Email
It’s likely that you get emails from
your current customer base looking for advice.
Stop answering them!
OK, that’s not exactly what I mean.
But don’t answer them right away.
Instead, when someone asks you a
question that you feel others are likely struggling with, that’s a perfect
opportunity to create a “Dear Abby”–style post.
Why help one when you can help one
thousand?
Whether it’s “Why can’t I post to my
Facebook page as myself?” or “How can a B2B company use Pinterest?“, you can create content that will help attract your ideal
customer.
Think about it: If one person is
asking you that question, how many other hundreds or thousands who don’t have a
resource to turn to are using Google or Bing? And Google (usually) won’t answer
the question, they’ll just refer the searcher to an authoritative source… like
your blog.
Unless it was a question about
bedwetting and you used their name, chances are they’ll be proud they asked
such an intelligent question. Bonus: you’re (re)introducing them to your blog.
3:
Find the questions your customers are asking
Next, you need to figure out what
your customers want to know now. Do some research to find the questions
they’re asking.
These are just a few of the popular
Q&A sites on the web today. People pose questions at these sites in all types
of categories, from parenting to management, home repair to manufacturing.
But just because a question is asked
(and even answered) doesn’t mean that the topic is closed. Chances are you have
a better, more nuanced or just different answer to the question.
Take the question and make it your
own on your blog.
Find a category that would interest
your audience and plunder it for ideas.
Keyword Questions
This is one of my favorite tools for
filling a blog with engaging questions, whether you’re a long-time blogger or
just starting out.
Keyword Questions queries WordTracker’s search engine partners to find
questions that have been posed with your keywords in them.
I’ve found that using broad terms
for this tool provides the best results. In other words, use “golf” rather than
“golf tips.” Each one of these results represents
another blog post.
Competitors’ FAQs
You remember FAQs, right? Those
pages on a website that are covered in dust bunnies, having not been updated
since 1997?
Your competition has left some great
questions up on their site with out-of-date answers on them. Your job is to find
those musty old questions, shake them off and breathe new life into them.
In no way am I suggesting stealing
from your competitors! Frequently asked questions are by definition frequently
asked. Tweak the question and answer it from your own perspective, based
on your experience, in your own voice.
Comment Sections
Comments on a blog post often ask
follow-up questions to the original post. Unfortunately, many of these
questions go unanswered. Even when they do garner a response, that answer is
buried in the comments, difficult to find and share with others.
If someone asks a good follow-up
question in the comment section of your own blog, consider creating a new
blog post as a response and linking to it in your reply.
Also, popular industry blogs will
often generate more comments than the blogger can keep up with. Check out
the comment section on popular blog posts and see if there are some great
questions being asked that you can answer on your own blog.
Popular blogs' comment sections are
often filled with great unanswered questions.
Whether you’re pulling questions
from emails, Q&A sites, Keyword Questions, competitors’ FAQs or a comments
section, you’re providing a service to your audience as long as you’re creating
a fresh perspective on their challenges.
Plus, your blog posts will make
the answers easier to find, read and share than if they were buried in a
Q&A site or hidden in an email exchange.
Takeaways
If you want to attract and engage
a loyal audience to your blog, you need to be continually creating content
that is of interest to them, not necessarily of interest to you.
By researching your keywords, digging a little
deeper and uncovering the questions your ideal customer is asking, you can build
a blog that builds your businessYOU CAN POST MORE IDEAS HERE AS COMMENT, WHO KNOW IF IT WILL ALSO BE OF BENEFIT TO HUMANITY.
No comments:
Post a Comment